Vetements is a luxury fashion brand founded in 2014 by Demna Gvasalia  and his brother Guram Gvasalia in Paris, France. The brand is known for its avant-garde and often controversial designs, which often incorporate elements of streetwear and popular culture. Vetements has been recognized for its innovative approach to fashion, and its designs have been worn by celebrities and influencers around the world. Guram Gvasalia is currently the creative director of the brand.