DIESEL x DIESEL CAPSULE COLLECTION

 

We're happy to anounce Wrong Weather is one of the few select, exclusive stores which will be carrying Diesel x Diesel, Glenn Marten's debut collection  as Diesel's artistic director. Disrupting the normal concept of collaboration, where different brands or companies come together to create something new, this capsule collection results from the teamwork of Diesel's founder and its artistic diretor: a collaboration of Diesel with itself.

The idea is to merge the brand's archives and rich heritage, provided by Renzo Rosso, with a new, contemporary direction defined by Glenn Martens. The result is a small collection of 24 iconic pieces where denim shines, but is balancedly paired with leather and varsity jackets and retro-inspired tees, among others. A celebration of Americana fashion, with successful throwbacks to 80's and 90's staples, reinterpreted with a new vision.

To celebrate its launch Martens envisioned a campaign called "Fake Smiles", shedding light on modern day's society exagerated portrayal of happiness, namely on social media.

 

The collection is now online at Wrong Weather!