Y-3 X Japan Football Association (JFA)
Y-3 and the Japan Football Association Unveil Inaugural Collaborative Collection
For over 20 years, Y-3 has served as a pioneering force at the intersection of sport and fashion, blending the inimitable vision of Yohji Yamamoto with the performance innovation of adidas. Now, for the first time, Y-3 and the Japan Football Association (JFA) have come together to unveil a collaborative collection that spans both an On-Pitch offer and Culturewear. A true unification of kindred spirits, the full collection was revealed during Y-3’s Paris Fashion Week Spring/Summer 2025 on June 21st.
An ode to the eternal cultural pull of football, the collaborative collection is a milestone moment for the Y-3 label. Telling a story of the national team’s enduring dynamism, hand painted flame graphics, created in house at Yohji Yamamoto, act as consistent motifs throughout the collection, representing the Japanese symbol for mystic power and strength.
With the world descending upon Paris for a summer of sport, the Y-3 for JFA collection unites two spiritual homes as the Japanese men’s and women’s national teams are set to don the new on pitch collection during their competitive matches. The Culturewear collection, meanwhile, is inspired by one of the JFA’s goalkeeper jerseys in the late 90s, which has become a cult favorite for its bold and instantly recognisable all over print flames.
In celebration of the landmark occasion, the inaugural Y-3 for JFA collection is brought to life with a series of striking visuals shot by Muga Miyahara, starring men’s and women’s national team players Takefusa Kubo, Yui Hasegawa, Hinata Miyazawa, and Fuuka Nagano. The Culturewear collection is presented through a lookbook shot by legendary Japanese photographer and Yohji Yamamoto collaborator, Takay.
The On-Pitch collection pre-launches globally on June 22nd through adidas.com/y-3 and selected retailers.
The Y-3 X Japan Football Association will be available on July 1st at Wrong Weather.
