BILLIONAIRE BOYS CLUB & ICECREAM PRE-SPRING 25 COLLECTIONS
Billionaire Boys Club Pre-Spring ‘25 Collection: Legacy, Individuality, and Timeless Influence
In celebrating Pharrell Williams’ two-decade reign as an icon of music and style, the Billionaire Boys Club returns to Wrong Weather with pieces that embody the visionary spirit of Pharrell’s influence. When Pharrell first broke onto the scene in the late ’90s, he redefined what individuality meant in both music and fashion. Standing apart from the rap world’s traditional molds, he introduced a fresh, innovative perspective, celebrating the “skateboarding nerd” in an era of tough, ultra-masculine hip-hop.
It was only natural for Pharrell to extend his creativity beyond music, teaming up with Japanese fashion pioneer NIGO in 2004 to launch Billionaire Boys Club (BBC) and ICECREAM. Created with the distinctive visual language of Skathing, the collections offered high-end, graphic-driven streetwear in limited quantities. BBC merged luxury with streetwear, while ICECREAM brought high fashion to the skateboarding scene, featuring bold, whimsical graphics that were a new direction from skateboarding’s ‘90s lo-fi aesthetic. ICECREAM’s debut was loud, vibrant, and unapologetically bold—something the skate community hadn’t seen before but would soon embrace.
ICECREAM Pre-Spring ‘25 Collection: A Bold Comeback
The ICECREAM Pre-Spring ‘25 World Tour Collection is here to honor the brand’s impact on streetwear and skate culture. With graphics that feature iconic ICECREAM imagery like dollar bills, waffles, and dripping cones, this collection celebrates the eclectic energy of the ICECREAM legacy. Originally supported by the ICECREAM skate team—legends like Terry Kennedy and Jimmy Gorecki—the brand redefined the intersection of skateboarding, hip-hop, and fashion, setting a precedent for modern streetwear culture.
Don Toliver, representing the fresh face of ICECREAM’s new campaign, embodies the progression of Pharrell’s legacy, merging his own aesthetic with the brand’s distinctive style. This collection is a tribute to the originality and authenticity that have driven BBC and ICECREAM for nearly two decades.
Available soon at Wrong Weather, the Pre-Spring ‘25 collections continue Pharrell’s mission to celebrate individuality, forever reminding us that true style is timeless and uninhibited.
Get ready to elevate your wardrobe with BILLIONAIRE BOYS CLUB & ICECREAM PRE-SPRING 25 COLLECTIONS,
available soon at Wrong Weather.
