Comme des Garçons Play is a sub-brand of Comme des Garçons. It was created in 2002 by Rei Kawakubo, the founder of Comme des Garçons, and it is designed by her daughter, Limi Feu. Comme des Garçons Play is known for its playful and youthful aesthetic, and it features the signature heart-with-eyes logo designed by New York artist Filip Pagowski. The brand's collections include a range of casual, everyday clothing and accessories, such as t-shirts, sweatshirts, and sneakers. Comme des Garçons Play is popular among young people and fans of the Comme des Garçons brand.